Tracking Glossary
Plain-language definitions of affiliate tracking terms: CAPI, postback URLs, Event Match Quality, and more.
What Is Cross-Device Tracking? The 2026 Guide for Affiliate Marketers
Plain-language explanation of cross-device tracking: how it works without third-party cookies, identity-based stitching, why it''s the most-broken signal in 2026, and how to set it up properly.
Multi-Touch Attribution: What It Is, Why It Breaks, and When It's Worth It
Multi-touch attribution distributes credit across every touchpoint in the conversion journey. Learn how MTA models work, where they fail, and when last-click still wins.
What Is a Click ID? The Backbone of Server-Side Tracking
Click IDs are unique identifiers assigned to each ad click. Learn how click IDs work, why they matter for S2S tracking, CAPI, and attribution accuracy.
What Is S2S Tracking? The 2026 Guide for Affiliate Marketers
Plain-language explanation of server-to-server (S2S) tracking: how it works, S2S vs pixel tracking, click ID flow, setup steps, and why it matters for CAPI and cookie deprecation in 2026".
What Is a Postback URL? The 2026 Guide for Affiliate Marketers
Plain-language explanation of postback URLs: what they are, how server-to-server tracking works, postback vs pixel, common parameters, setup steps, and troubleshooting tips for affiliate marketers.
What Is Conversion API (CAPI)? The 2026 Guide for Marketers
Plain-language explanation of Conversion API (CAPI): what it is, why it replaced pixels, how it works with Meta, Google, and TikTok, and what signal depth means for your ad performance.
Event Match Quality (EMQ) Explained: What It Is and How to Improve It
What Event Match Quality means in Meta Ads, how it's scored, which signals affect it, and practical steps to push your EMQ from 'Poor' to 'Great' for better ad performance.